by The ears of northwest radio fans perked up on Tuesday when a new radio station emerged from the ashes of the Funky Monkey and GenX.
Northwest radio has seen plenty of shake ups in the last few years. The loss of Funky Monkey 104.9 was one of the bigger surprises, and if you followed the feedback, a lot of people miss the Monkey. Of course, The Raizin Radio Show was the backbone of the Monkey. That show grew to take over the top ratings spot for it’s demographic in roughly a year’s time. However, when Raizin and Kennedy left, it just was never the same, and GenX just never got any traction.
Enter The Brew 104.9 and 10,000 songs — commercial free — in a row, to get things started.
Here’s the trick, can The Brew pull the Monkey fans back in that left when GenX took over? Sure they can. The Monkey fans are still around and once they hear about the format change, they’ll be back.
Here are more words from Clear Channel’s press release:
“We’re extremely excited to have The Brew join the Clear Channel Radio family.  South Sound listeners have been missing a rock station that actually plays MUSIC … and by design, the Brew will ROCK!” explains Shellie Hart, The Brew 104.9 Program Director. “It will be the best of all worlds for guys … familiar rock hits, a good mix of new music and sports updates … all served up with a brew!”
They will also take advantage of their sister station, Sports Radio 950 KJR AM by providing listeners with hourly sports updates.
We are going to catch up with someone from Clear Channel in the next few days and let you know what the reasoning was for the change, and where they would like this to go.
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