by SEATTLE, Sept. 9, 2014 – Renowned for supporting new and emerging artists, listener powered KEXP is proud to announce that one-half million music lovers now subscribe to its YouTube channel. The first radio station to play Nirvana, Macklemore & Ryan Lewis, Vampire Weekend, M83 and the Lumineers, KEXP broadcasts commercial-free at 90.3 FM and worldwide at KEXP.ORG
KEXP launched its YouTube channel in 2006 to capture and share video of live in-studio performances. Since then KEXP has recorded and posted close to 7000 videos of new and established artists in a myriad of genres.
“We are delighted to be able to help so many people discover and enjoy exclusive performances from the independent bands and artists that KEXP champions!” exclaimed Kevin Cole, Senior Director of Programming at KEXP. “With over 500,000 subscribers to our YouTube channel and over 270 million video views, KEXP’s video program has grown from humble roots to massive reach. It’s an honor and privilege for KEXP to break new artists like Of Monsters and Men, Alt J, Macklemore and Ryan Lewis, the XX, the Lumineers, Charles Bradley, London Grammar, and the Head and the Heart.”
KEXP’s YouTube channel introduces audiences to new artists every day. Icelandic band- Of Monsters and Men was first recorded by KEXP in a Reykjavik living room after being discovered by programming staff during the 2010 Iceland Airwaves festival. The sextet’s KEXP video of “Little Talks” earned more than 8 million views and lead to the group’s label deal with Republic Records and worldwide distribution.
KEXP’s top five popular uploads is stacked with chart-topping artists. Macklemore and Ryan Lewis’ four-song set from July 2011, -including the debut performance of smash hit “Can’t Hold Us” has registered 28 million views. Florence and the Machine’s performance of “Cosmic Love” is KEXP’s second-most watched in-studio, with 15 million views.
“The real magic of KEXP’s in-studio videos is more than the talent of the hundreds of artists who come through each year, the variety of styles or genres they play, the famous names, the new discoveries, or even hits that go viral — it’s truly the intimacy of these sessions, which places the viewer dead center in moments of creative brilliance that brings people back day after day.” notes KEXP Online Content Manager and Senior Video Producer Jim Beckmann “We are thrilled to bring so many individuals so close to these magnificent moments on a continual basis.”
All live in-studio performances are posted on KEXP’s YouTube channel at https://www.youtube.com/user/kexpradio
About KEXP:
KEXP is one of the most influential listener-supported music radio stations in the country. More than 200,000 listeners from around the world tune in to the station each week over the air and online. On KEXP’s YouTube channel, videos of exclusive in-studio performances garner more than 1.7 million views per week. KEXP produces over 500 live performances each year. For more information, please visit www.kexp.org.
